Using Knotch Technology, we measured the sentiment of the Super Bowl Commercials
Marketers big and small are recognizing the value of building brand equity and loyalty among their consumers
Marketers gathering data isn’t just a given, it’s a necessity to compete, and brands that haven’t acknowledged this are already behind.
2018 has been marked by brands quietly transforming the way they approach content
2017 was, in many ways, a year of reckoning for digital marketing at large
Each engagement, whether it lasts a few seconds or several minutes, is an opportunity to validate the impact of the content as well as the work that has gone into its creation
In 2018, branded content goes far beyond a simple article or video on a dedicated page
The question remains: how early and how often should you mention your brand?
The concept of successful content marketing shouldn’t have a set start and finish
What we choose to call different methods of marketing are both a game of perception and a constantly-moving target
We want brands to have access to truly raw data, so that they can make decisions that are informed by the truth.
Looking ahead at what's to come for the content marketing industry
Highlighting success from brands and the industry as a whole, from early 2018