Transparently collect, own & action the data from your digital content marketing.
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Knotch is trusted by leading brands to maximize the impact of their digital content investment through transparent, real-time measurement and competitive intelligence.
The Knotch platform has two core components:
MEASUREMENT
Independently measure site analytics and combine this with attitudinal feedback and
audience data across distribution points to provide a consolidated and holistic view of performance.
KNOWLEDGE
Easily search and follow competitors' digital content across premium publishers to inform your
content strategy and contextualize your performance against competitors.
MEASUREMENT
Independently & transparently collect performance data and
pair it with audience and attitudinal data in real-time
pair it with audience and attitudinal data in real-time
Data Collected includes:
- Unique Views
- Time Spent
- Video Completion
- Traffic Location
- Age/Gender
- Device & Browser Type
- Social Engagement
- Attitudinal feedback:
sentiment, awareness, impact, etc.
Where we work
Pre-Roll
Video
Video
Email
Marketing
Marketing
Publisher Branded
Content
Content
Brand.com
sites
sites
Native Content
Syndication
Syndication
How does Measurement help you?
Optimize campaigns in real-time & build benchmarks to inform long term strategy & increase ROI
Better understand who your audience is and how they feel about your brand and content
Consolidate data across publishers and other distribution points to easily compare results
Improve DMP and CRM data with how your audience feels about your brand and your content
KNOWLEDGE
Knowledge is a competitive intelligence platform. Our proprietary technology collects,
indexes and reports on your competitors' digital content efforts.
indexes and reports on your competitors' digital content efforts.
How does Knowledge help you?
Search for content by brand, publisher, industry or keyword
Gain insight into the competition's content strategy, publishing cadence, themes & performance
Vet potential publishers partners while planning new content
Contextualize your performance, identify whitespace and refine messaging
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