Knotch - Knotch

Collect, Own & Action Your Digital Content Data

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Knotch is the independent content intelligence platform that helps CMOs and their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment.

Plan

Discover the creative themes, formats, and partners that resonate with your audience through verified, predictive intelligence.

Measure

Understand the impact and performance of your content while knowing how your customers engage, behave, and feel around each piece of your content.

Optimize

Collect 1st party data to optimize creative and distribution, build real-time strategies, and power DMP and CRM platforms.

Benchmark

Solidify criteria with intelligent data, against which to measure the success of your content investment.

Knotch Measurement

MEASURE OPTIMIZE

Gathering critical data to enhance your content investment

Measurement provides a complete view of your digital content performance. Intelligently, immediately, effectively measure the impact of your content investment. Optimize campaigns, set benchmarks, and gather your customer’s feedback in real-time. Collect, consolidate and optimize your content efforts based on 1st party audience and performance data.

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Knotch Blueprint

PLAN BENCHMARK

Bringing intelligence to the content planning process

Blueprint structures and strengthens your content plans with an AI-powered matching engine based on audience and content type as well as creative criteria. Review potential distribution partners and creative themes. Contextualize your performance with an overhead view of the content marketing industry.

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Best Place to Work 2019

Best Small Company 2019

30 Under 30 (Marketing & Advertising 2019)

Startup of the Year 2018

Best Place to Work 2018

23 Industry Execs Fixing the Ad Industry

30 Under 30 (Marketing & Advertising 2018)

AdWeek’s Creative 100

10 Rising Tech Stars

50 Startups to Watch 2018

C Space Storyteller: Knotch, IBM and Unilever

Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.

How new technologies are providing solutions to age old problems.

Knotch CEO, Anda Gansca, and GE CMO, Linda Boff, speak on the vital role of transparency and measurement in marketing at Business Insider Ignition.

Creativity vs Tech: Are We Seeing a Return to Traditional Storytelling?

Knotch’s Lara Vandenberg speaks at the Forbes CMO Summit about the necessity of using real-time data and analytics to bolster traditional storytelling.

C Space Influencer Studio

Knotch’s Anda Gansca emphasizes the importance of trusting content marketing measurement from a tech-focused standpoint, in this discussion with James Kotecki at the CES C Space Influencer Studio.