Strengthening the business case for thought leadership content in the AI era
In an age where AI-generated content saturates the market, standing out requires more than volume — it demands authentic, strategic thought leadership.
Panelists
Stephanie Losee
Stephanie Losee
Director of Industry & Portfolio Marketing Content, Autodesk
Ellie Ahmadi
Ellie Ahmadi
Principal, Rivea Marketing Transformation
Melissa Cavanaugh
Melissa Cavanaugh
Executive Director and Head of Content Strategy, Morgan Stanley
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
In an age where AI-generated content saturates the market, standing out requires more than volume — it demands authentic, strategic thought leadership.
This workshop explores why thought leadership content is more critical than ever for marketing and content leaders aiming to build lasting brand authority, trust, and influence.
- Differentiate in a crowded, AI-driven content landscape by delivering unique insights that stand apart
- Build deep trust and authenticity with audiences increasingly wary of me-too content
- Shape industry conversations and drive innovation to create new business opportunities
- Enhance brand equity and leadership position by becoming recognized authorities in their fields
- Design thematic content frameworks that create cohesive, compelling narratives across channels — ensuring consistency, reinforcing brand values, and driving deeper audience engagement
- Leverage AI tools effectively to amplify and personalize high-quality thought leadership content for maximum impact
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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