• Knotch
  • PathwayIQ

Turn your website into the ultimate growth machine.

Knotch PathwayIQ uncovers powerful insights into your customer journey, unlocking data-driven decision making & igniting dynamic business growth.

Decrease time to conversion
Make your budget work harder

Trusted by Data-Driven Marketing Teams

“We partnered with Knotch to give us sight where we were blind.  Before Knotch we did not understand what content was driving business results.  Now that we’ve implemented Knotch we understand which content, and which types of content, moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop, Director, Digital Marketing @ Insperity
The Missing Middle

Every conversion starts with a customer journey

But because of web analytics’ focus on single sessions and first/last touch attribution, marketers have always had a “missing middle” when it comes to understanding customer journeys — leading to guesswork, waste and lost revenue.

Knotch PathwayIQ tracks the customer journey across first, last and middle touch so you can go from guessing to knowing

Tap to reveal the missing middle

Features

Knotch PathwayIQ answers key marketing questions:

What pages are generating the most conversions?

  • Automatic page indexing of your entire website

  • First, Middle & Last Touch Conversions

  • Reveals ‘The Missing Middle’

What pages are generating the most
What are the top converting channels

What are the top converting channels?

  • Automated referrer segmentation

  • Report by channel, referrer, campaign & UTM codes

  • See which channels convert fastest

What is the length of the customer journey?

  • Multi-Session Reporting

  • Understand the true length of your customer journey

  • Full journeys from initial referral source to conversion

What is the length of the customer journey

What are your ‘golden pathways’?

Combinations of channels, pages and content that convert the best.

  • Automatically highlights top pathways

  • Identify key pages that lead to conversion

  • Segment by channel, page, length of journey & conversion

Use Cases

Learn how our B2B customers get value from Knotch PathwayIQ

Use Cases

Learn how our B2C customers get value from Knotch PathwayIQ

Use Cases

Learn how our Customers get value from PathwayIQ

Super smart. Super easy. Super fast.

Knotch PathwayIQ is easy to deploy so you can get insights quickly

Deploy in minutes

No external consultants or tricky
integrations required.

Automated site & event indexing

Our ultralight ktag runs across your site and indexes every
page, content asset and event automatically.

AI driven Insights & Reporting

No data analyst? Small team? No problem, our AI driven
insights and reporting help you take action quickly.

First-party data collection

You own the data, period. PathwayIQ
doesn’t sell or monetize your data